We included an “English” option but it was in the middle of the list and so some learners with English as their phone language didn’t realize we had an English course for Hindi speakers. Second, on Duolingo we showed languages you can learn based on your phone language. This resulted in two issues:įirst, our English-language app title, screenshots, and description on Google Play was our global default-it didn’t mention you could learn English at all! So, we made a custom listing for English in India that heavily focuses on learning English, since half of our existing learners on Duolingo in India were learning English. We were surprised to discover that over 95% of English learners in India had mobile phones set to English. In almost every country in the world, most learners have their phone’s language set to the native language of their country. Most English learners in India use their device in English Here are 3 particularly interesting insights we’ve learned while building for them: We’ve done a lot of things across product and marketing to grow quickly among newly-online users in India. These newly-online users in India are similar to our global learners but also different in a few key ways. In addition, Android smartphones have gotten dramatically cheaper and thus more accessible for many people. This is because Jio, an Indian telecom company, brought about a mobile data revolution where Indians enjoy 1.5GB of data per day for just $6 per month. Between 20, over 500 million Indians will have come online for the first time ever. While COVID-19 lockdowns have led to all-time-high traffic on Duolingo globally, new learners in India increased 400% year-over-year.Ī large fraction of these new learners are also newly online. Duolingo’s growth in India has been faster than every other market this year.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |